Kendall Jenner and Pepsi

Abstract

PepsiCo received ample backlash after the 2017 release of its Pepsi commercial starring Kendall Jenner, especially from several outspoken Twitter users. Since the controversy is concerning an advertisement, we might tend to view it as trivial. However, this essay challenges readers to investigate the matter on a deeper level. Harnessing the power of rhetorical analysis, we find that the core of the issue is much more complex than it might seem. This case demonstrates that a more critical approach to the swirl of language that surrounds us everyday is wise. All situations are rhetorical situations, providing opportunities for analysis and better chances to address the issues that plague our society. This essay thus provides readers with an example of utilizing rhetoric to better understand culture and the language of communication.