The Sacred and the Profane: An Analysis of the Rhetoric in David Brower’s Campaign to Save the Grand Canyon

  • Rachel Whitted Furman University


This study examines David Brower’s New York Times advertisements in the 1964–68 Grand Canyon controversy. The essay argues that Brower creates a dichotomy between the sacred and the profane, using both discursive and nondiscursive rhetorical techniques. Such an examination adds to our understanding of rhetoric in environmental controversies and, more generally, to our knowledge of argument by comparison.

Author Biography

Rachel Whitted, Furman University

Rachel Whitted is a sophomore at Furman University majoring in Music Performance and Political Science. Her article was written for her first-year writing seminar entitled, “Rhetoric in the Age of Protest, from 1948–1973.”

Spotlight on First-Year Writing